WORK

In addition to arranging classic marketing brand partnerships on a barter basis for the release of entertainment products with worldwide relevance, we also arrange product placement opportunities from the very beginning of a project, optionally with a continuing brand partnership as well.

PRODUCT PLACEMENTS

Studies have shown that after consuming entertainment content, people consciously and unconsciously remember the cars of the heroes or the bad guys in the film for years to come, and this can also subconsciously influence their purchase decisions. We have a worldwide network of film studios and production companies and are permanently informed about the latest productions from the widest variety of genres for various target groups, so that we can advise our customers in the best possible way which films or series are suitable for their product placements and offer the greatest possible impact.

• Secret Headquarters // Paramount Plus // VW
• Ferreo Küsschen / das perfekte Geheimnis
• Ant-Man 3 // Marvel // VW
• Extraction 2 // Netflix // Volkswagen

MARKETING COOPERATIONS

The portfolio of attractive entertainment products is sheer inexhaustible and has grown drastically thanks to streaming providers. We help to maintain an overview of the productions that are relevant to the reach of various target groups and can even at short notice oftentimes arrange marketing partnerships with major blockbusters.

In addition to “matchmaking”, in which we bring together the brands and their products with the appropriate films and series, as a full-service agency we also provide conceptual support for the partnerships, from the development phase of the cooperation idea through to the execution of the cooperation. We believe that a cooperation only makes sense if both parties are satisfied afterwards and want to work with each other again – that’s why we always strive for balanced partnerships in which the brand gets attractive content to improve its image and increase its sales and, in return, the film or series is promoted in high-reach, credible communication channels in which it would otherwise not be promoted in.

Next to sweepstakes with prizes money can’t buy, the mechanics range from incentive campaigns with a collection mechanism all the way to “get the look of” collaborations; there are virtually no limits to the creative ideas that can be found here.

• Burger King / Jurassic World
• Bumblebee / Volkswagen
• Murder on the Orient Express // Villeroy & Boch

REFERENCES

Get an idea of our projects yourself!

VOLKSWAGEN | ANT-MAN & THE WASP: QUANTUMANIA

BURGER KING | JURASSIC WOLRLD: DOMINION

VOLKSWAGEN | BUMBLEBEE

ARGYLLE | BURLINGTON

NETWORK

Since we ourselves cannot offer the perfect solution for all needs, we offer a partner network of agencies to provide full-service from a single source: