PINK ELEPHANT
// ABOUT THE PINK ELEPHANT
The Volkswagen ID.Buzz celebrates its market launch in the Star Wars universe, unbelievable prizes can be won at Burger King on the occasion of the theatrical release of Jurassic World, James Bond drinks ice-cold Bollinger champagne in addition to his shaken whiskey and wears the Omega watch from his own collection.
For us, this is the “Pink Elephant” – the inspiring, cross-media cooperation idea that brings together strong brand partners and emotional entertainment content on a partnership level that is profitable for all partners and brings measurable success in the areas of sales, awareness and image promotion.
FORGING PARTNERSHIPS
// COOPERATION MARKETING
We live this idea every day with what we do and love. Pink Elephant Brands & Concepts was founded in January 2013 as a young, dynamic cooperation marketing agency based in Munich with a focus on film cooperations. We bring brands and entertainment together. Since then, our portfolio has expanded to also include the creation of global films and series, where we use product placements to establish large partnerships already during the production phase.
BRAND PARTNERSHIP
// SYMBIOSIS OF BRANDS & ENTERTAINMENT
We believe that the symbiosis of exciting entertainment characters and the right brands through the right storytelling bring a mutual uplift for both parties. Jeannette Rüttgers, the founder of Pink Elephant, has been working for almost 20 years in the field of brand partnerships, first at 20th Century Fox and Paramount Pictures and since 2013 on her own. She has a huge national and global network of partners from a wide variety of industries and the entertainment industry.
